NSW Rugby partners with Australian brand


By NSW Rugby Media

NSW Rugby has welcomed a new team member and confirmed today that Adina Hotels, part of the TFE Hotels, have joined the rugby family.

With their headquarters in Australia and hotels on both sides of the Tasman and in Europe, the hotel group will become the Official and Preferred Accommodation Partner of NSW Rugby until 2020.

Adina Hotels’ Chief Revenue Officer Shai Contractor said the deal was an important step into the world of rugby.

“We love rugby and NSW Rugby’s values are aligned with ours. This is a great way of engaging with the community, with the sport we love. We are looking forward to being the accommodation of choice for NSW Rugby fans.”

NSW Rugby and NSW Waratahs CEO Andrew Hore has welcomed the new partnership.

“The value of this new partnership extends beyond the NSW Waratahs. Our committed community staff will benefit from setting up a home away from home at TFE’s properties in our State,” Hore said.

“And the fact that Adina Hotels want to be part of the rugby community speaks volumes for their commitment to helping lift the profile of the game and we are delighted to team up with them,” Hore added.






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